Influence of Backward Integration Strategy on Organizational Efficiency in the Cement Industry in Kenya
DOI:
https://doi.org/10.17613/6hh5-ew60Keywords:
Backward Integration, Organizational Efficiency, Resource Dependency, Transaction CostAbstract
The study sought to establish the influence backward integration has on organizational efficiency in cement manufacturing companies in Kenya. The study was based on two theories: Resource Dependence Theory (RDT) and Transaction Cost Theory (TCT). Descriptive survey research design was used in this study. The population for this study was the eight cement-manufacturing companies in Kenya. This study adopted the primary method for collecting data through the questionnaire method. The questionnaires were administered using the drop and pick later basis. The study targeted top and middle-level managers from eight cement companies as respondents. From each company, questionnaires were administered to quality control, production, finance, marketing and procurement departments and chief executive officers. The collected data were quantitative and thus were analyzed using descriptive and inferential statistics. The study carried out a regression analysis with the study establishing that the backward integration strategy was highly adopted by cement manufacturing companies. The influence of the backward integration strategy on organizational efficiency was positive and statistically significant. The positive influence implies that improved backward integration leads to improved organizational efficiency of the cement-manufacturing firms. Based on the study findings, the study concluded that the backward integration strategy was highly adopted by cement manufacturing firms in Kenya. The study further concludes that the influence of backward integration strategy on organizational efficiency was statistically significant. Cement manufacturing firms can thus enhance their efficiency through the adoption of a backward integration strategy.
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Copyright (c) 2023 Maximillah Nasambu Musungu , Dr. Medina Halako Twalib (Author)
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